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The very first RocoMamas drive-through outlet opened in South Africa last week, giving the Spur Corporation another boost in its efforts to expand its quick service offerings.
The restaurant, which is in Little Falls, Roodepoort opened its doors on Thursday and is a follow up to the franchise chain’s first Spur drive-through in 2021.
The RocoMamas store includes graffiti done by local artists.
"Venturing into the drive thru space is a perfect extension for the unconventional RocoMamas brand that brought the unique smashburger to South Africa," said Spur CEO Val Nichas.
The group will open its second RocoMamas drive-through in Pretoria later this year.
"There are widespread changes in the trading environment, as well as shifting consumer trends. These create opportunities for innovation, which include providing alternative trading channels, such as drive through offerings, new meal solutions and expansion of restaurant formats."
Nichas added making RocoMamas the second drive-through outlet was based on it being the group’s biggest takeaways contributor.
RocoMamas CEO Nkululeko Zulu said the drive-though is "a key milestone" for the brand, ahead of its tenth anniversary in 2023.
"We believe the rockstar experience of our brand and the different and fresh flavours of our food and ingredients will set us apart from most traditional drive through restaurants. We will also provide value for money offers and a redesigned menu to further expand on our successful product range," he said.
*This story has been corrected to reflect that the store opened on Thursday, and not Monday as initially reported.
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